Seeing REDRed is an intense and passionate color with a high energy. It symbolizes the opposing emotions of love and anger. On its best side, red is a warm, potentially cozy color. Fall leaves, rubies, cherries, and even Santa Claus’ coat are all examples of red representing warmth. However, red can quickly get “too hot,” and begin to represent other things. Red invokes images of urgency, which is why traffic signs like “do not enter,” “wrong way,” “yield,” and “stop” are painted in this color.
ORANGE you glad…Orange is the color of optimism! Warm, exciting, and bold, orange is a color that inspires creativity. It has all the energy of red, without the aggression. For this reason, orange is seen as more joyful and happy. Additionally, orange is thought to stimulate the appetite. Burger King, McDonalds, Pizza Hut, Little Caesars, and Dairy Queen are just a few of the fast food chains that have incorporated orange into their logos. It theorized that orange may also encourage impulsiveness and frivolous spending.
Follow the YELLOW brick roadMuch like orange, yellow is seen as a happy color. Yellow is often associated with cheer and enthusiasm. However, its high energy can become overstimulating at times. When used in moderation, yellow signifies intellect, stimulating our clarity of thought. Unlike the other warm colors, yellow does not provoke emotion like orange and red do. This is why it is thought to give off an analytical feeling, as it speaks to the head and not the heart.
GREEN with envyThough it is commonly associated with jealousy, green is a very peaceful color. Green is the color of the Earth, symbolizing the abundant foliage found throughout the environment. Since it is such a naturally occurring color, green instills the feeling of life and growth. Green is all around us, so it makes us feel at ease! It is also a very well-balanced color, feeling both fresh and relaxing.
Feeling BLUE?Blue is a sincere and peaceful color. Much like green, it is seen as very relaxing and tranquil. However, blue is a bit more muted, and it is much quieter. Blue is calm. It is thought to reduce stress and give us a sense of stability. Much like green, blue is an abundant natural color. When we think of blue, we may think of the ocean or the sky. Both give a feeling of openness and possibility. On the contrary, blue can become a little melancholic. Some say blue feels cold, sad, and distant when used in excess.
PURPLE powerThe color purple is thought to be associated with individuality. This may come from the history of the color, which was only worn by royalty. Purple was a difficult dye to produce and purchase, making it rare. Though it is widely accessible these days, purple still has a magical and luxurious feeling. Unlike blue and green, it is not found often in nature, which is why we may find it a mysterious color.
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